Description: This research report on the ability to influence annuity purchases found the following contrast: • Pre-retirees’ intentions to buy a life income annuity appear to be impacted by the interventions tested in this research. There were stronger effects when pre-retirees were provided with basic information, such as life expectancy, and anecdotal evidence. • Retirees’ annuity purchase intentions do not appear to be impacted by the interventions used in the study.

Description: This report helps to identify key socioeconomic trends influencing the need and demand for the industry's products and services, and how these trends will influence marketing methods.